rates.
Method #2 - You prepare the mailing taking
the extra steps to presort it and pay reduced postage.
Method #3 - You allow us to handle mailing
thereby ensuring you receive the maximum postal
discount. Meanwhile you focus you efforts on another
aspect of your business.
Method
#1
1)
Print 2,000 labels on your office computer / printer.
2)
Apply the 2,000 labels to the postcards.
3)
Apply 2,000 $0.37 stamps to the postcards.
4)
Deposit the postcards in the mail.
Result- ($740 Postage + Labels + Ink)- Time Consuming and
Costly.
Method
#2
1)
Apply for and purchase a bulk-mailing permit ($175).
2)
Print 2,000 labels on your office computer / printer.
3)
Apply the 2,000 labels to the postcards.
4) Sort
the mail by zip code.
5) Use
rubber bands and stickers to “package” the mail.
6)
Place the mail packages into trays.
7)
Sleeve and package the trays.
8) Load
up the trays and drive to the main post office.
9) Wait
in line to deposit your mail.
Result- ($520 Postage + Labels + Ink)- Very Time
Consuming and Costly.
Method
#3
1)
We provide our permit information to you.
2)
The printer prints the permit information on the postcards.
3)
The printer delivers the postcards to us.
4)
We take your mailing list and process it:
i)
CASS Certification- required for automation rates.
ii)
Address Correction- reduces the number of undeliverable mail
pieces.
iii)
Eliminate Duplicates- saves postage.
iv)
Electronically sort by zip code.
5)
We inkjet the addresses onto the postcards.
6)
We package, tray, sleeve, and strap the mail.
7)
We deposit the mail at the post office.
Result - (Approx. $440 Postage + $100 our services*)
*You may be eligible for a new customer discount of 20% or
frequent mailer discount of 10%.
Note: You may be wondering why you paid $520 in
postage in Method #2 and in Method #3 you only paid $440 in
postage. The reason is we were able to qualify for a lower
postage rate because we made the postcards automation
compatible. Automation rates require CASS certification and
bar-coding of the mail piece. Granted, you could purchase
the necessary software and inkjet addressing machinery and
make the postcards qualify for automation rates. But if you
wanted to do that, you might as well start a letter-shop and
direct mail services business (like VMS).
